As you go through the process of planning, designing, and redesigning your website, ask yourself this very essential question: What do you want it to do for you? If your answer is to merely give you presence online, then any website will work. But if you want it to effectively communicate your unique talents and the value you provide customers, then you’ll want to invest in your copy.

Good design expresses personality, reinforces brands, and even provides structure to sites. Now, what about good copy? It can literally explain the features and benefits of your product, the awards you’ve won for your service, and so much more. However, if it doesn’t make sense to readers or contains a bunch of errors, your website could do you more harm than good. With Dogpaw’s professional copywriting services, this is something you won’t have to worry about. Your copy will not only be clear and engaging, but also incorporate marketing language sure to resonate with visitors.

As we develop the copy, we can also research and integrate keywords. SEO copy increases your site’s chances of ranking higher on search engines, targeting your business to the people most likely to support it. For more on what our professional SEO copy can do for you, visit http://www.dogpawstudio.com/pages/why_dogpaw.html.

Many clients come to us asking for that highly sought-after first page of Google or some other search engine. They expect it cheaply and want it yesterday. They couldn’t be more wrong or mislead.

Search engine optimization (SEO) is not a quick job. It’s not for the weak-hearted, because it’s not something that miraculously catapults your website to the upper ranks of Google within one day, one week, one month, or even several months. Website owners had better commit to the long haul and expect a long term relationship with Dogpaw Studio to gain valuable search engine rankings - especially for competitive keywords.

Even up to a few years ago, web developers could employ fairly basic methods to gain some higher search engine result placement (SERP), but now everyone and their dog wants to be No. 1 on Google. Well, guess what folks … there’s only one No. 1 spot, and you fight for it or lose out.

So what does it take to gain in SERPs? It takes content optimization and link management (both internal and external) over the course of months and in many cases, years. Yes, years! Don’t expect to hire someone to optimize your site and forget about it. You may temporarily gain some higher SERPs, but it probably won’t last long, and you’ll come knocking again asking for more SEO. Remember, there are new websites and newly optimized websites cropping up every day, and if you snooze, you lose!

Ready to SEO? Let us know by filling out our FREE website consultation form or calling Dogpaw Studio at 503.670.7035 in Portland, Oregon.

Adobe has been working with Google and Yahoo to allow both search engines to search inside and index dynamic content and links in Flash file format (SWF). This is extremely exciting news for web designers! They are providing the Adobe Flash Player technology to these major search engines to allow them to “see” inside Flash animations, which was previously impossible on rich content websites.

In my humble opinion, search engine optimization (SEO) concerns have limited rich content websites to a large extent. I’ve had to tell many clients that SEO and rich content such as Flash animation on websites don’t play nice. It used to be an “either/or” situation, but our clients’ websites can now benefit from rich content alongside SEO measures.

Google and Yahoo are already cruising the web with this Adobe Flash Player technology, so benefits will be immediate. Web developers will not have to lift a finger, because all past and future SWFs will be searchable without revisions to live sites. Your recently launched site full of rich Flash animations may already be indexed for dynamic text and links.